URBANAIRY is more than just a brand or label based in Paramaribo, Suriname. It is a movement for urban photography and urban fashion. Urbanairy is designed and founded in 2017 by Ace Wilborne and is linked to his trademark A C E W L B R N.
Ace Wilborne is a portrait and urban photographer living and studying in Suriname. The ultimate goal for Urbanairy is to inspire and motivate people around us to get the best out of themselves. When Ace first thought about creating a movement, he almost instantly had merchandise in mind. Connecting a brand and movement to merchandise in such a way that you still achieve the main goal, is what he wanted to do. Caps, Shirts, exclusively designed apparel and pants are the things that came to mind. Before he could start working out his plans, he first had to sketch an idea of designers, stylists, models and photographers who he wanted to work with.
Surinamese photographers mostly focus on Portrait and Landscape photography. This is why Ace decided to bring a change to that. And by connecting it to a movement, he believes he may be able to bring the awareness faster.